Effective date: May 14, 2026
Privacy Policy
Entity: DONE LABS (PTY) LTD trading as "MVP Lab" ( "MVP Lab", "we", "us", "our")
1. Purpose of this Privacy Policy
This Privacy Policy explains, in general terms, how we collect, use, and protect personal information when you use MVP Lab or contact us through the site.
MVP Lab is a product discovery and MVP planning service. The site allows users to describe a product idea, answer follow-up questions, save progress, and submit details for follow-up.
2. Information We Collect
We may collect information you choose to provide to us, including your name, email address, information about your product idea or project, responses you submit through MVP Lab, and other information you choose to include in messages or submissions.
We may also collect limited technical information needed to operate the site, such as browser, device, referral, and session information.
3. How We Use Information
We use information to provide and operate MVP Lab, save progress where that functionality is available, respond to enquiries and submissions, generate and return MVP Lab outputs, improve the service, maintain security and prevent misuse, and comply with legal obligations.
4. AI Processing
MVP Lab includes AI-assisted features. Information you submit through the service may be processed by third-party AI and infrastructure providers for the purpose of operating the service and returning results.
5. Service Providers
We may use third-party service providers to host, operate, support, and secure MVP Lab. These providers may process personal information on our behalf where needed for those services.
6. Cookies and Similar Technologies
MVP Lab may use cookies, local storage, or similar technologies that are reasonably necessary for the site to function, including saving session or progress-related information.
We may also show a simple notice about this use and store your dismissal of that notice so it does not keep reappearing.
7. Sharing of Information
We do not sell your personal information.
We may share information with service providers who help us operate MVP Lab, where necessary to provide the service, where required by law, or as part of a business reorganisation, merger, or sale.
8. Retention
We keep personal information for as long as reasonably necessary for the operation of MVP Lab, to respond to submissions or enquiries, to maintain records, and to meet legal or security requirements.
9. Security
We take reasonable technical and organisational steps to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Your Rights
Depending on where you are located, you may have rights in relation to your personal information, including rights to request access, correction, deletion, or objection to certain processing.
If you would like to make a privacy-related request, you can contact us using the details below.
11. International Use
MVP Lab may use service providers in more than one country. By using the service, you understand that information may be processed in jurisdictions other than your own, subject to applicable safeguards where required.
12. GDPR and POPIA
We aim to handle personal information in a way that is consistent with applicable privacy laws, including GDPR and POPIA where they apply. This policy is intended as a general explanation of our practices and does not limit any rights you may have under applicable law.
13. Changes
We may update this Privacy Policy from time to time. The latest version will be posted on this page with the effective date above.
14. Contact
DONE LABS (PTY) LTD
Email: thabang@donlabs.co